Damn you, Indecision!

Quick quip: be mad at Nokia, not Apple

For those of you who are all angry about the iPhone overshadowing the awesome Nokia N95, I submit that you should be mad at Nokia instead of Apple.  Sure, Steve Jobs amped up the hyperbole and the reality distortion field, but why are you surprised? A) He is always like that, and B) Apple needs the iPhone to be a resounding success, lest they get smacked with bad reviews, bad news, and stocks falling like stones.  The Apple marketing juggernaut has been full steam ahead, that’s for sure, and I have to admire how successful the campaign has been.  Even though there are many who really don’t care to purchase an iPhone, just about everyone and their mothers know of the iPhone and that it’ll be on sale this Friday.

Anyway, regardless of what you think about the iPhone, I think the problem of the N95 getting overlooked is wholly due to Nokia’s dearth of marketing.  Personally, if I hadn’t read about a bunch of tech bloggers and podcasters getting them and raving about the N95, I probably wouldn’t have started thinking about getting one.  There is nothing out there to trumpet all of the N95’s great features (and great design).  People keep griping about how the S60 browser has been doing “the Real Internet” long before the iPhone.  This may be absolutely true, but how is the general public supposed to know this if Nokia doesn’t play it up?  Yes, they probably described this to some degree with every release of an S60 device with this new browser, but not enough for it to creep into the public’s radar.  Again, I didn’t know about this until I kept hearing Matt Miller on Mobile Tech Roundup extoll the virtues of the S60 browser.

I’m not saying that for a product to be successful it has to have the same amount of publicity as the iPhone, far from it.  I’m just saying that companies such as Nokia are going to have to amp up their own marketing if they want the media to report on it, and the public to know about it.  If Nokia is fine with just the uber-techies knowing about this stuff, then that’s Nokia’s prerogative.  But if they’d just spend a little more time and money getting the word out (more flagship stores, magazine ads, and TV commercials), I think there’d be lots more S60 (and S40 and S80, etc.) users out there to balance out the WinMo users and the soon-to-be-iPhone users.

Being a newb to the S60 platform, I’m sure old-timers are saying, “Awww, shut up, n00b, we’ve been saying this forever!”  That may be so, but Nokia still hasn’t gotten the word out (at least about the N95), so again, I say, be mad at Nokia for that, not Apple.  Apple is a company that really needs the iPhone to be a success.  As such, they really have to saturate the public with iPhone trivia to try and live up to the hype that started even before the first-generation ROKR phone from Motorola came out (Apple’s first real foray into the phone business, for those of you who are all, “Wha…?”) years ago.  As many have said already, the iPhone’s existence is helping change the smartphone business, even before it’s been released.  To me, that’s a good thing.  Can’t wait to see what Nokia (and other manufacturers) do post-iPhone.

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2 responses

  1. I agree 100%. I posted about this a few weeks ago: http://symbianguru.typepad.com/welcome/2007/06/i_really_truly_.html

    A very misunderstood post, as you can tell by the comments, but basically saying the same thing. Why is the iPhone known around the world and the N95 not? Marketing.

    June 27, 2007 at 2:13 pm

  2. I agree Nokia is responsible for the lack of awareness of their products, but they don’t seem to care. Nokia is the largest mobile phone maker in the world, but they seem to have little interest in the U.S. market. Not only are they not marketing here, but they don’t seem very keen on forging partnerships with phone service providers. It seems very “chicken or the egg” in a way. They don’t focus on the U.S. because the interest isn’t there, but there’s no interest because they aren’t doing enough to build it.

    June 28, 2007 at 7:55 am

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